Cycle Sawar – A Poetic Tribute on World Cycle Day
On the occasion of World Cycle Day, we brought to life the evocative poem "Cycle Sawar", penned by
Abhimanyu Singh Kuntal, SDM in Rajasthan. The poem beautifully reflects on the timeless presence of the bicycle — from childhood memories to modern-day relevance — as a humble yet powerful symbol of health, sustainability, and simplicity. Through this video, we aimed to visually narrate the journey of the cycle across generations — how it has evolved from a necessity to a lifestyle choice that promotes eco-conscious living and physical well-being.
Shot with a grounded, nostalgic tone, the film celebrates the everyday magic of cycling and reminds us that sometimes the simplest things take us the furthest.This was our small pedal-powered tribute to a big idea — released on a day that celebrates a vehicle that has stood the test of time.

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