Twisted Tiffin’s Rise with WhatsApp Business

Born from a love for homemade food, Twisted Tiffin began as a small tiffin service in Gurgaon — and grew into a pan-India brand, all powered by WhatsApp Business. This case study follows the journey of a passionate food entrepreneur who used the app to manage orders, build customer relationships, and scale his operations across the country. What started with a few local deliveries became a movement for accessible, home-style meals nationwide. A story of grit, growth, and the simple power of a chat.